TikTok is one of the latest video-sharing applications with the highest traction ever. With 1 billion active users, TikTok is the world’s seventh social media application. The app allows users to create engaging videos with music, effects, and filters to share with friends and millions of other TikTok users. The engagement rate on TikTok is particularly high when compared to other social media networks. However, it is essential to understand the key metrics to maximise your visibility and reach on TikTok. In this post, I’ll share how to calculate the engagement rate on TikTok and effective ways to boost engagement to gain more profile exposure.
What Is Engagement Rate?
An engagement rate is a number that appears as a percentage and it shows how much engagement your content received. . It is calculated by the sum of likes, comments, and shares and divided by the total number of views.
How To Calculate Engagement Rate On TikTok
Calculating the engagement rate on TikTok is pretty easy, and it can be written as the following.
Total number of likes + Total number of comments + number of shares / Total number of views X 100
In addition, if you want to calculate the engagement for the overall TikTok profile, take the overall likes and comments of your last 20 uploaded videos, divide by the total number of views, and multiply by 100.
Tips To Increase Engagement Rate On TikTok
Growing an engaged community on TikTok is much easier and faster when compared with other social media platforms.
1: Post frequently At The Peak Times
As with any social media platform, posting content regularly is a key to growing on TikTok. Always maintain a content calendar, so you don’t leave your potential audience behind. Posting content regularly helps you build rapport with the audience and maximise the growth of TikTok video views. To get a better result, post videos at peak times to increase user engagement and interaction. According to the research, posting videos between 6 pm to 11 pm grabs user attention, improving your video visibility and reach.
2: Interact With Your Audience
To boost your reach and profile engagement rate, it is essential to interact with your TikTok community. The first thing to do is like and reply to comments on your TikTok profile. Also, it is important to like, comment, and share other TikTokers videos in order to develop a unique relationship with the audience in your niche. Research says interacting with your potential audience will help you to increase your overall profile engagement rate on TikTok.
3: Share Popular Videos
Use the TikTok “For You Page” to find the trending videos on the platform. Since TikTok is the fastest-growing social media platform, trends may change every day. So it is important to focus on the popular trends on TikTok to improve your profile exposure on TikTok. Recreating the trending videos on TikTok will ensure a better reach and profile engagement rate in the long term. In addition, adding 3 to 5 popular hashtags in your video’s description is a great idea to improve your video visibility and discoverability.
4: Join In TikTok Challenges
Participating in the popular TikTok challenges is the most effective way to improve your visibility on social media networks. There are plenty of challenges posted on TikTok. Join in the best challenges that your target audience is also participating in. Additionally, make sure to participate in challenges in line with your business to boost your brand awareness and image among a wider audience. Also, TikTok challenges help you to attract a new audience to your TikTok profile.
If you are looking for ways to improve your video visibility and engagement with your brand, it is essential to collaborate with other TikTokers and influencers. Always be aware of trending TikTok challenges and take part in strengthening your reach on the platform. Additionally, follow your competitor and top influencers to get an inspired video idea to improve your profile exposure on TikTok.